The media and the message

I share Catriona Jackson’s desire to counter Ms Hanson and her props from Murdoch media and as a wholly owned subsidiary of Gina Rinehart. But I doubt that legacy media people appreciate the new tools and potency of ‘social media’. Agrotainment experts explain – you need an online following. Publishing a matter for rage and resentment is central. Anger gets clicks, more followers and attracts more adherents than reason, common sense and compassion. This is an emotional, epistemological matter. Leadership is finding a procession to get in front of and anger/resentment is/are king. The full understanding of this and how to manage it is for sociological media specialists not political scientists who count numbers or trust legacy media. The gullible don’t see Pauline they click on her and her followers’ messaging and share her rage.